I built visual systems and carried work from early exploration through production across identity, campaign, editorial, packaging, environmental, and digital projects.

Brand Identity

Timeline

June 2022 - Current

Summary
Founded in 2002, Intero Real Estate Services was built to disrupt traditional brokerage models with an innovative, tech-powered platform. Intero’s core mission is to align traditional real estate experience with the forward-thinking spirit of Silicon Valley innovation. As a designer and marketing specialist, my role was to amplify this vision by creating compelling visual and strategic assets that honored Intero's commitment to innovation and community growth.
My Roles
Designer: I co-led the ongoing elevation of Intero’s visual identity alongside the Creative Director, designing strategic assets for broad campaign initiatives, internal communications, and tailored agent marketing.

Marketing Specialist: I collaborated closely with the Marketing Manager to conceptualize, produce, and launch external campaigns that highlighted Intero’s core pillars of community building, professional development, and industry expertise. I executed these initiatives across print media, agent testimonial videos, and educational motion graphics.

Finalist for the Exhibit Awards for 2025

Exhibit is a national awards platform celebrating standout real estate branding and design since 2022.

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OVERVIEW

Intero = Whole and Complete

The name Intero reflects who we strive to be as an organization. Whole in how we operate. Complete in how we serve. Balanced in how we lead.

PRINT ADS

Bay Area News Groups

I designed regional newspaper ads across top Bay Area publication outlets, celebrating Intero’s selection as "Best of" by local readers. I translated brand identity guidelines into full-page layouts that highlighted Intero’s brand prestige across their many offices.

AGENT SUPPORT

Agent Marketing Materials

I created automated marketing templates within Intero’s design portal for print and digital assets engineered to automatically populate individual agent and property details.

Adapting to Industry Changes

In 2024, The National Association of Realtors (NAR) settlement decoupled buyer and seller agent commissions by prohibiting offers of buyer-agent compensation on the MLS and requiring buyers to sign written representation agreements outlining negotiated fees before touring homes.I created an Intero branded educational booklet that allows agents to share this information with their clients.

Industry Recognition

Title

SOCIAL MEDIA

We maintained an integrated digital presence across web, social media, and targeted advertising to connect with an audience of over 26,000 followers.

During my time at Intero Real Estate Services, I supported this ecosystem by designing visually compelling digital assets and scalable templates tailored for digital campaigns.

Agent Superpower Campaign

The Agent Superpower campaign celebrates the whole and complete identity behind every Intero agent. Intero means “complete”, and our agents embody that through the passions, hobbies, and life experiences that shape how they connect with clients.This campaign highlights the well-rounded individuals who make Intero feel real, personal, and genuinely client-centered.

Production Process

We worked with a professional photographer and scheduled multiple photo shoots across different regions we cover. Agents that volunteered brought their props to showcase their hobbies. After the photo shoots, I explored different designs to highlight our agents and bring in some illustrative elements to emphasize our agent’s hobbies.